3 Tips to Choosing The Best Affiliate Marketing Theme

Affiliate marketers are always looking for a way to streamline their website design and boost conversions. The right WordPress theme can go a long way in achieving both of these goals. The big problem isn’t finding the right theme, but finding the right theme to fit your method of promotion. There are a variety of different affiliate marketing tactics, so it is important to make sure that your theme compliments them. Additionally, the theme needs to be easy to work with and fast to setup. Here are 3 tips that help you find the best affiliate marketing theme to match your strategies.

1. Identify Your Focal Points
While your affiliate website will have a variety of different characteristics in order to promote a products or set of products, there should be one or two focal points that stand out from the rest. If you are an affiliate marketer that focuses on list building, then one focal point should be your opt in box. More importantly, it should be on every page of your website in a very noticeable position. If you leverage product reviews and social interaction, then you need to make sure that your WordPress theme not only allows it, but makes it a focal point. Regardless of what your focal point is, you need to make sure that your theme reflects that.

2. Choose a Theme That Makes Testing Easy
As an affiliate marketer, you will likely be testing a variety of factors, including your basic layout on a regular basis. There are a number of themes that allows you to make a variety of changes to layout with minimal effort. For example, the “Affiliate Theme” provides 6 different layouts that you can choose from. All you do is click on the one that you want and the theme takes care of the rest. Other themes that rely on the Parent/Child framework such as Genesis, Headway, and Thesis provide the same level of flexibility and ease of use.

3. Supports Multiple Page Layouts Simultaneously
Another way that many themes fall short for affiliate marketers is that they don’t make it easy to utilize a variety of different page or post layouts simultaneously. If you use a basic theme, then you will likely have to add a few plugins or do some custom coding in order to get the results that you need. Along with your basic layout, you will also likely need things like squeeze pages, sales pages, and review pages. The layout for each of these pages is going to be different because they are designed to meet different goals.

There are a handful of themes that have been designed specifically for affiliate marketers, such as the Affiliate Marketing theme. There are also a growing number of framework themes that are designed to provide maximum customization with minimal time. Both of these types of themes are likely to going to be your best option as an affiliate marketer. Remember, the key is making sure that the theme allows you to create the focal points that you need, allows you to test different layouts with minimal effort, and supports multiple page layouts simultaneously.

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