5 Reasons to use Wordpress

Making the Most out of Pop Ups On Your WordPress Website

The use of pop up ads in all of their forms (slide-ins, pop-unders, exit-pop ups, etc) is a fairly controversial practice.  Regardless of your personal feeling, study after study proves that they can be effective when used properly.  While they may not be a good fit for every website, especially if you primarily deal with regular readers, they can be effective in most cases.  Here is a quick look at some simple techniques that can ensure that you make the most out of your pop up advertising efforts.

1.    Look Professional
If there is one thing that will ruin the success rate of your pop up ads, it will be an unprofessional appearance.  Years ago, annoying pop ups with flashing lights and sometimes even sound was the norm.  It is no coincidence that they did not have nearly the same conversion rate as the best pop ups have today.  As more people become web savvy, your appearance must become more professional.  Even the small, basic, gray pop ups are not nearly as effective as larger, image-based pop ups.  In the end, common sense will a go a long way in deciding whether or not your pop up appears professional.

2.    Timing
Another thing to consider is your timing.  Common wisdom says that you should delay your pop up anywhere from 3 to 60 seconds, however this is completely dependent on what you are offering and what your visitors are looking for.  In many cases, the right offer will be most effective when it is displayed immediately.  This is especially true if you are trying to get opt ins to your list in exchange for an ebook or report because the report may answer the exact question that they came to your site to find answers for.  When this is the case, it is better to get them to opt in before they find their answer on your website.

3.    Target Your Audience Strategically
In the end, the overall effectiveness of your pop up campaign will be tied to trust.  It doesn’t matter how great your offer is or how sleek your pop up looks if your visitors don’t trust you.  For example, your pop up shouldn’t show up on every page, every time.  If someone visits several pages, they are going to get irritated, leave, and never come back.  If you have people register for your site, then you don’t want to blast them with a pop up every time they log in.

In the end, even if you hate pop ups, your website could still benefit from using them strategically.  The key is to make the most of them in order to maximize their effectiveness.  This doesn’t mean blasting it all of the time, but rather using it as little as possible, while still getting the highest possible returns.

Manage Your Adsense Ads With Any of These 5 WordPress Plugins

There is no denying that Google Adsense is the most popular contextual advertising programs in the world. The problem is that there can be situations in which it is difficult to deal with, especially if you are posting a large amount of content on a regular basis. Fortunately, there are a number of free plugins that have been created in order to streamline your management and maximize your results. Here is a quick look at 5 of the most popular, free Adsense related WordPress plugins available.

1. Ad Injection
The Ad Injection plugin allows you to quickly inject any type of advertisement in your content. Along with Adsense, it can also be used for Amazon, ClickBank, and other similar ads. One of the unique features is that you get to control which ads are displayed based upon the length of th post as well as age, where the visitor came from, and even their IP address. You can even rotate ads and split test different layouts and advertising networks. Overall, it is a very powerful and versatile plugin.

2. WP-Insert
WP-Insert is another ad management plugin that can handle much more than just Adsense. In fact, it can do a lot more than manage your ads. It can also manage your feeds, website analytics, theme editing, and blog editing. You can insert ads pretty much anywhere and everywhere throughout both your content and your themes. There are 10 ad widgets and 20 custom ad areas to choose from. It can also help you create a privacy policy and terms and conditions pages as well.

3. Adsense Now
The name says it all. It is a simple way to immediately add Adsense to your website. The goal of this plugin is to offer an extremely lightweight and easy to use way to include Adsense in your website. The best part is that it is one of the few plugins that will ensure every page does not have more than 3 Adsense blocks per page,

4. Adsense Integrator
This plugin was originally created only for Adsense, but has since expanded to include a wide variety of other ad networks and affiliate networks. In terms of integration, this might be the easiest plugin to use. With a quick check mark, you can place new advertisements anywhere on your website using the 9 designated zones. You can set the number and type of ads per page and even configure the CSS margins. Keep in mind that you can also add advertisements manually as well.

5. All in One Adsense and YPN
With only your publisher ID, this plugin will automatically generate the actual code for you. You can also set it up to automatically insert ads in your posts so that no manual effort is required. You can also specify to not show ads. You can even randomly place and move ads within your posts to prevent ad blindness. In short, you can control pretty much any and every aspect of where and how Adsense will be displayed.

You obviously don’t need to use all of these plugins at the same time. Along with looking at specific features, you should also consider whether you will managing multiple ad networks or only Adsense. This could have a big impact on which plugin ends up being the best fit for your WordPress website.