Modern Computer Networking and Its Importance For Business

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Computer networking is the connecting of two or more computers that allows them to share resources. It can be done between computers in a home, in a business, across a corporation, and even internationally. It can equally be defined as a method of connecting two or more computer systems together including printers and other devices.

The benefits of networking are considerable, even on a network of only three systems. In computer networking there was never a truer statement than that this is a case of advantages experienced being far greater than the sum of the parts. PC networking is, as a consequence, a rapidly evolving discipline with many exciting opportunities. Challenges that arise in networking and particularly in the Internet tend to be truly global and have the potential to impact upon millions of users.

One huge and growing impact is Internet shopping. Shopping online has grown over the last 10 years to become a huge market, and if a sales business does not today incorporate this technology use they will fall behind their competitors.

But computer networking is also producing much more subtle uses within our societies. For example, Internet technologies can be deployed to favorably condition empathic response in those who have offended against community norms out of a lack of appreciation for the effects that their criminal behavior has on other people. In other words Internet linked devices can track home prisoners to maintain their behavior, in ways that 20 years ago had not even entered the heads of science-fiction writers, to the benefit of society as a whole.

Wireless Internet technology, is the development, also known as WiFi, which is really taking over the way people access the Internet and it has become widely popular in a very short space of time. One reason for this is it allows individuals to access the Internet via a network hot spots, while traveling without the use of cables or wires. In short it releases us from the tyranny of wires and plugs!

Wireless networks are now widely used including Internet-enabled mobile phones with cellular phone networks and, within buildings, wireless networks such as Bluetooth. These are in addition to the site networks used by academic institutions and large businesses. Wireless routers must be configured immediately for security right after you set up your network. It is important to emphasis that wireless can easily also mean insecure unless users are careful to set systems up correctly.

So, do this right away, as soon as you have got the device running. You need to set a new password for the router and limit access to only those computers on your wireless network.

Informally defined computer networking is the foundation of the Internet. The Internet itself is easier to understand when defined as the set of users, enterprises,and content providers that are interconnected by Internet Service Providers (ISP).

From an engineering standpoint, and please forgive me for being rather techie here; the Internet is the set of subnets, and aggregates of subnets, which share the registered IP address space and exchange information about the reachability of those IP addresses using the Border Gateway Protocol . Computer networks may also be classified according to the network layer at which they operate according to some basic reference models that are considered to be standards in the industry such as the seven layer OSI reference model and the five layer TCP/IP model.

Companies that use their own computer networks must administer complex systems which, once deployed, become vital tools for the continued efficiency of their operations. They employ administrators who focus primarily on the day-to-day operation of networks, while network engineers deal primarily with system upgrades, security testing, and so on.

Given the highly technological nature of computer networks you would have thought that just maintaining and developing these would be hard enough. However, companies also routinely face ongoing challenges with the fight against damaging software, such as malware such as worms, viruses, and spyware.

Computer networking has enabled people to work on the move, and take work home much more efficiently than has ever been possible before. Today’s mobile workforce attach numerous devices to the corporate network that are hard to control from a security policy perspective. It is a common strand that companies that maximize the use of and benefits from the capacities and capabilities of their networks are able to gather, analyze, and disseminate critical marketing information quickly, which can give them an advantage over their competitors.

However, data loss and system downtime can bring any business to it’s knees, so in this area to use the strictly cheapest systems and labor, may be a false economy of the first order. There are many highly trained staff who participate in Microsoft’s certified computer networking courses and qualification. These specialists are more than able to protect your business network day and night. They deliver network support services which include data security, data backup and disaster recovery plans.

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Source by Steve Last

7 Things You Can’t Avoid for SEO in 2017

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Search engine optimization, or SEO is the technique of optimizing a website in a way that it can be seen on the top of the search engines results like Google, Bing and Yahoo. By working on its internal and external features in compliance with the Google SEO rules, website owners can optimize their websites.

While the benefits of SEO are many, it isn’t very easy. One needs to keep immense patience and stay updated with minute by minute industry happenings. It is for this reason, organizations hire internet marketing companies to outsource their SEO needs.

In this article, we’ve compiled a list of some SEO trends postulated by the top SEO companies that every digital marketer should follow to become successful.

Unique Content

As known, “Content is the king”. Writing unique and quality content is the most important SEO tool for the digital marketers. The content should be relevant with a unique title. It should be original and fresh and not copied from other websites and blogs. Also, your content should have the right keywords in the right density according to the Google guidelines. The standard practice used in the SEO writing is to keep 3 to 4 percent keyword density. You should also add images in your content to make it more interesting, visually.

Target Geographical-Based Clients

In 2017, a new trend is at its dawn. Marketers will target their customers based on their geographical locations. With the rapidly evolving trends, and people using customized web searches, this is become a necessity for the digital marketing companies to follow SEO practices based on specific locations and preferences of their target audience.

Location based SEO will ultimately help business owners to optimize their website content based on certain specifications and ensure high ranking on SERPs. For this, business owners should specify geographical location of their organization and geo-specific meta tags on their website.

Long Tail Keywords

Keywords have been a key aspect of SEO practices over the years. However, there have been many changes in the last few years in the use of keywords and keyword density. While today keywords are still important, keyword density is no more a factor. Instead using long tail keywords are gaining more popularity and will prevail in the year 2017. Using lengthy keywords and phrases or organic keywords will be common for attaining maximum visibility in the search engines.

Blogging

Blogging is another common SEO trend used to enhance search rankings on popular search engines. Blogging and writing quality articles for platforms such as WordPress and Bloggers is a great way to improve brand visibility. With the help of blogging, businesses can target a broad spectrum of their audience. Text-based and video blogging will rise in the coming year.

Business Directories

Using business directories will greatly rise in the year 2017. Though this has been a popular SEO practice for businesses in the last few years, it’ll still increase greatly. As SEO experts believe in creating links with business directories, both local and global, it will continue to enhance the visibility of their website considerably in the search engines.

Accommodate Customized Searches

It’s a fact that search pattern of users greatly vary and depends on their like, dislikes, needs and behavior. In the coming year, business owners would need to understand these user patterns and fulfill their expectations accordingly. As a business owner, it is important to identify these personalized searches in order to rank high in the search engines.

Conclusion

Over the years, the face of SEO has transformed extensively. To keep up with the evolving trends, organizations can hire top SEO service provider companies. They can guide you in the most recent industry trends and optimize your website in such a way that it is ranked at top in the search engines.

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Source by Arpita Singh

Building a Professional Career Online

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The Internet has become one of the vital components of our daily lives. It is not hard to admit that most of our daily activities in life have been touched by the World Wide Web. With that, it is no surprise that a growing number of individuals are already exploring — some enjoying the benefits of having a professional career online, a lucrative and rewarding career right at the comfort of a coffee shop or in their home office in front of their computer.

Creating a professional career online is now possible, thanks to the convenience the internet provides. One can easily start a career in buying and selling stuff online or by simply creating a blog or engaging in freelance writing. There are many careers available online. Here are some of the following careers you can look into online.

Freelance writing

Blogging

Ghost Writing

E-Commerce

Programming

Website Design

Video Editing

Photography

Find a career that suits your set of skills best and then start creating your online portfolio to get clients and projects to start with. It is advisable to get a reliable internet access, one that runs at least 2MBPs or more to be able to attend to your daily activities on the internet. A lower speed may prove to be stressful when trying to meet and beat deadlines as well as when updating online templates and doing web design. Anything less also fails to meet requirement of clients and freelancing websites. Thus trusted home phone and internet bundles will help make your online freelancing career even more feasible.

Here are some of the tips you can follow to start and build a professional career online.

Create an online portfolio

Before finding clients and trying to land a job online, you need to create an online portfolio. It can be your Name.com or a blog under a free hosting platform like Weebly, Blogger, or WordPress to begin with. Include credentials, training, sample works, and a few details about yourself in this page. This can be a simple website with a few pages attached where potential clients can download and read samples of your work. A contact page is also essential.

Build your connections

You have most likely met a colleague who also happens to work online. You can include him as one of your references on your online portfolio. You can also add your past managers and supervisors as references. Be sure to inform your colleagues about them being one of your trusted references online. You can also include testimonials from past clients as well as their contact information to be able to provide your potential clients a reliable source of firsthand information about you and your performance as a professional online freelancer.

It is also important to keep in touch with your past clients from time to time to be aware of possible projects that may be available for you to do.

Update your social media accounts

Social media is also a big factor in building your career and connections online. LinkedIn, Facebook, and Twitter are just some of the social media sites you should have to be able to build credibility and your authenticity as a real individual working online. LinkedIn is a very good source of connections as well so you must really take advantage of the feature it offers. If you would want to keep your Facebook and Twitter feeds private, it would be advisable to have a separate Twitter account or a Facebook page for your business or brand. Past clients can post comments and testimonials in these social media pages as well.

Utilize marketing strategies

Take advantage of the free marketing strategies on the internet for your online business and online services. Post feeds on your social media accounts. Submit guest posts to increase your presence online, write press releases and publish them on free PR websites. Join forums and Q&A websites and the likes. The more you expose yourself and your brand online, the higher are the possibilities of getting clients and projects.

Advertise your business

As you see your business grow, you tend to meet competitors along the way. Advertise your business to create an edge over your competitors. Target your market well and utilize the right keywords to be able to make your business more visible and on top of search engines. This may take time but with the right strategies, you can practically be a preferred choice over similar professional services if you market your business well.

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Source by Joie M Gahum

Benefits of Ecommerce Web Development

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Whether it’s a small company or any big organization, everyone wants to grow their business in all possible ways and ecommerce web development helps them to get closer with their potential clients or consumers through internet. Today, ecommerce applications and solutions are becoming a vital organ for every business or organizations to realize their online presence, also helps one to endorse their services and products all around the globe with ease.

There are countless ecommerce websites and applications are created everyday to fulfill different requirements of business, but to survive in such a highly competitive environment one should come up with immense and impulsive ecommerce web design. Increased business revenue and sells, these two are signs of a well designed and user friendly ecommerce website. Ecommerce Web applications are booming due to its tremendous flexibility and due to its agile and easy to customize nature. In this article we are going to see some crucial benefits of ecommerce web development.

Advantages of Ecommerce development:

• Helps businesses to reach through their target audience beyond the boundaries! This is first major benefit of Ecommerce development. It allows any organizations located at any place to reach through their consumers spread all around the globe with ease.

• Makes your services or products available to potential users 24×7/365 days. It helps you to be in touch with your consumers all time, also the users can get your services anytime they wish.

• E-Commerce Applications are SEO friendly! SEO has become immortal in this neck to neck competition of internet marketing. Ecommerce website development provide great exposure to your business through its SEO friendliness and makes it more visible in different search engines, which will increase chances of your products or services to be noticed by every potential user.

• It helps business, users/clients as well as society.

• Helps to get effective marketing at affordable rates which reduces overall budget that one may spend for publicity and advertisement.

• It allows customization with ease. One can easily change or modify the contents with very less efforts.

• Highly scalable and secure process to expand your business online.

• Helps to boost up the business revenues. It is user friendly and thus allows more users or potential buyers for your website, which in turn increase sales volume.

• High performance with fewer attempts.

• Ease of managing the in and outs of your business! One can easily track the overall sales reports as well as user interest through it.

So, above we see how ecommerce web development can be beneficial to businesses or organization to get quality performance.

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Source by Alan L Smith

Landing, Squeeze, And Splash Pages – The Differences

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Landing page vs. squeeze page vs. splash page – what are they, and what sets them apart from each other? Do you need them for your website? The answer to the latter question is yes, yes and no. As you will discover by reading this article, you do need both a landing page and a squeeze page, while a splash page is completely unnecessary, contrary to popular opinion.

Landing Page

A landing page is simply where a visitor ‘lands’ after clicking on a link that directs him/her to your website. For example, if you advertise your bicycle store on Google, and someone clicks on it, the page they are redirected to is your landing page. If you used SEO and got an article about pillow cases to rank well and somebody clicked on it, they would be redirected to your pillow case article. Thus, your pillow case article would be a landing page. Note that their can be (and almost always will be) more than one landing page per website.

As a result, you will always have a landing page on your website, no matter what you do. Thus, it is an integral part of your website that is both necessary and cannot be removed.

Squeeze Page

If you are familiar with Internet marketing, then you probably also know that lists are a very important part of your overall plan. Without a list, your revenue will be much smaller than what it could be. Thus, it is essential that you have some method of extracting an e-mail address from a visitor ethically.

A squeeze page is simple the best way to do this. In a squeeze page, you provide a form for a visitor to enter in their e-mail address and their name (optional) in order for them to be able to subscribe to your blog/website. Alternatively, (and this works much better) you can also give a free gift, like an eBook or video tutorial as a reward when the visitor opts into your mailing list. A squeeze page is a vital part of the success of any online business.

Splash Page

A splash page is almost like the ‘homepage’ of a website. For example, if you were to type in an address into the URL bar, such as EzineArticles.com and you were redirected to a static page, that would be the homepage. A splash page is when the homepage is replaced with a page that draws attention to the middle of the page. For example, a video might be placed in the center, while the rest of the page is blank or has arrows pointing towards the center. This is a splash page.

With the recent algorithm updates, Google has shown that it does not favor websites with splash pages. They not only have longer loading times, but they also are not very user-friendly. I recommend not creating a splash page for your website(s).

The concepts behind these types of pages truly are quite simple. The first two, landing pages and squeeze pages, are essential to a business, while a splash page is not recommended.

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Source by Jack R John