10 Features of Shopify That Make It the Best CMS

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In order to successfully establish a business presence online, one should take care to choose the best CMS for themselves. By selecting the right CMS fit for yourself, you will be maximizing your own potential and benefits while ensuring that you are able to produce the best quality website you can. This is even more crucial for users who plan on creating online stores. If you are searching for a CMS to use, a good recommendation would be Shopify. Taking a closer look at the features they have made available to users can further solidify their presence as one of the best CMS solutions available:

1. SEO

Search engine optimization is an ideal requirement for all website owners. This essentially helps improve their search engine result ranking and visibility, thereby drawing more viewer traffic as well as customers. Shopify comes with SEO features, even in their basic packages, and several other integrated SEO tools. This essentially helps website owners appeal to search engines with ease while they spend time working on other features on their website.

2. Web Hosting

Website owners wouldn’t have to worry about web hosting either since web hosting is essentially taken care of. Shopify actually helps eliminate the hassle of having to maintain the software program, manage payment gateways, or even maintain site servers. You won’t have to pay for hosting either since all essential functions requiring technical expertise are handled. This saves up much of your resources and allows you to run your business with ease. For start-ups who are looking to get started, this is the best possible solution.

3. Security

Shopify is capable of handling security compliance, upgrades and hacker protection. This prevents data or hacking breaches, allowing you to focus on raising money and user registration instead. In addition, you will also be given the reassurance of being able to access dedicated support whenever there are problems. For startups who require solutions that do not require further expenses, the support team can provide valuable insight and assistance.

4. Marketing Tools

Shopify is a CMS that is technically built for marketing purposes. Designed to facilitate users with essential marketing tools, Shopify assists users in providing a whole range of services without needing to break out coding as a resort. Some examples of what users can achieve includes setting discount codes, using custom gift cards, integrating social media, setting up product costs, managing inventory and more!

5. Analytics

Business owners can also keep track of online store/website progress by relying on Shopify’s analytic tools. Through Shopify’s analytic features, business owners can actually keep track of how their customers located them online, and other essential information that can be used to enhance inbound marketing efforts. In addition, business owners can also rely on targeted email marketing and track affiliate sales through the help of add-ons from the Shopify app store.

6. Content Marketing

Content marketing is a big aspect in terms of ensuring that organic traffic and social shares are consistent. Shopify helps users continue to grow their brand by introducing a built-in blogging software interface. Including features to help with SEO-friendly content blogging, Shopify allows users to consistently produce material with relative ease.

7. Customisation

Business owners who own little to no IT knowledge can also easily use Shopify due to its easy customization features. It is extremely convenient and simple when it comes to setting up an online store with Shopify’s interface. Simple guides and instructions are also included to facilitate the whole design process.

8. Templates

When it comes to customisation, there is no need to worry either since Shopify facilitates users with a wide range of comprehensive and beautiful template designs. Some of these templates are free while the rest requires payment with no hidden fees. Users can pick according to their requirements and simply apply the changes they require and they would be able to use their online store!

9. Integration

For business owners who rely on other software tools for help with business processes, Shopify creates an added layer of convenience by allowing integrations with useful tools like WooCommerce and MailChimp, thereby streamlining entire processes and eliminating the trouble of having to individually access different programs.

10. Mobile

In order to help improve business progress, Shopify has also enabled mobile features with their app. Business owners can now rely on their app to accept payments, manage their online store while they are outdoors, streamline experiences and more!

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Source by Morris Edwards

Getting Your Online Business Started

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Any business starts with an idea. Turning the idea into a profitable business takes time and dedication. It doesn’t happen overnight. There are a few fairly easy ways to turn your business into a profitable website.

Online businesses are part of the internet. The internet is full of people searching for things from all over the world. This is one reason to have a website. You will be able to reach many more people than a local business. In order to get your website started you need to have a domain name. This is the name of your business online. You can search through places like GoDaddy to find available website or domain names. Usually a domain name will cost about 7.99 and up for a year. You will need to pay this cost each year to keep your website or business name online. You want to be sure that your domain name fits with the type of business you have online. If you sell clothes you don’t want to use a domain name that goes with selling pet food. You also have to make sure this is a unique name that is only used by your business.

So you’ve got your domain name, but that’s not all. You have to choose a web host provider. In order for your website to function right you need a good company to host your website on their server. Some good web host providers include BlueHost, Startlogic and Resellers Web host. Make sure it is a reliable company with good reviews. You don’t want to have your website with error messages or saying this website is under construction. If you can’t see your website chances are other people can’t. If you wish to avoid this choice you may wish to use a company like Wix which will do these things for you for a monthly fee.

Now you need to list your business and product information. Even if your business is an Ecommerce website it is still important to have good content. In other words, describe your products well. Also make sure you have good pictures of your products. A picture says a thousand words. Even if you go through a company like Wix you are responsible for managing the pictures, products and information on your website. If your website is more of a blog or information website you may wish to go through WordPress which is free for blog type websites.

In order to be a profitable business you need to make money. You may need to use money to advertise but make sure you are reaching a targeted audience. You want people to come to your website who are looking to buy from you. There are several ways to advertise your website for free. Social media like Twitter and LinkedIn are great ways to do this.

In order to get the right people to your website, be sure to do some good SEO or Search Engine Optimization. WordPress Ecommerce is a great program to use in order to make this step easier. There is a learning curb but if you check forums and do some research you will learn how to do this step yourself. You may wish to hire a programmer if it is too complicated. Be sure to use good keywords and keyword phrases. If you are selling perfume, you don’t want to use keywords like pets, food or words that have nothing to do with your products.

These steps may seem a bit overwhelming, but study each one at your own pace. Stay focused and keep doing what you know to do. It takes time to get your website to be a productive online business but it is very possible. Keep learning and stay encouraged.

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Source by Amanda Sullivan

Scrum: Sprint Planning: Capacity Driven Versus Velocity Driven Planning

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The development team are the only ones that commit to delivering a sprint. There are two common techniques used to arrive at a commitment. Both of them are guides that a team can use to determine how much work to take on.

Capacity Driven

Capacity driven planning means that the team commit on what they can deliver in a sprint, based on evidence of the number of hours worth of tasks they think they can complete. They observe a buffer to account for meetings and downtime. They then total the number of hours of sub-tasks in the sprint backlog and only commit to stories till their capacity is reached. This is helpful for teams that do not yet have a velocity and I have seen it work for the duration of a project to great effect.

The key is in adjusting the buffer based on retrospective. For example:

– In a two-week sprint there are nine 7.5 hour days (not including planning day if meetings take all day). This is: 67.5 hours

– If we observe a buffer of 1.5 hours per day (13.5 hours) to account for lunch and meetings. This works out 67.5 – 13.5 = 54 hours a sprint for work.

– Therefore the team commit to no more than 54 hours of work in a sprint.

The buffer can be expanded or contracted each sprint, and you will soon reach a predictable number of hours that are lost to scheduled meetings and other immoveable impediments. This is of course not fool-proof, but it is very close in my opinion.

Velocity Driven

Velocity driven planning means that the team commit on how many stories they can deliver in a sprint based on empirical evidence of the amount of story points they delivered per sprint till that point. The number of story points per sprint is called the average velocity. For example:

– The team’s average velocity is 50 points per sprint

– They discuss and think that they were overly ambitious before and rushed the job, therefore they reduce slightly to 45 points (because they barely delivered the final five point story in their last sprint).

The first three to four sprints are usually needed to set a reliable velocity, therefore if it is their first sprint, they use their gut feeling as a team to pick stories.

Which one is best?

Both capacity driven and velocity driven approaches can work, but I have found that velocity driven planning tends to rely on gut feeling more for the first few sprints until the team are in full swing. Capacity driven planning can falsely make teams think that the hours estimates are expected to be accurate (which they are not). I would recommend that capacity driven planning yields better results for new teams who have not run a sprint together before, because the empirical evidence of task estimation is stronger and usually based on something everyone in the team has done. I say this because velocity driven planning is based on story points, whose relationship to time is less predictable in the early sprints.

CLICK BELOW FOR A FREE SCRUM EBOOK

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Source by Paul B. Vii

How to Revamp Your Website Without Affecting SEO

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If your website has outgrown itself and needs a change in its overall look/design, you surely are in for a revamp. Since Google constantly keeps on making changes in its algorithm, it includes new ranking factors based on user friendliness etc. Your website needs to bring about renovation with passage of time so that it can adapt itself to new website designing trends and bring more user friendly features to its audience. Here are some ways you could revamp your website without affecting SEO:

Retain the same URL structure or use 301 Direct

Take a list of all the urls in your original website and save it in an Excel file. Make your best efforts to retain the same URL or use 301 redirects for saving the website from incurring a loss in traffic. If you change the URL structure of the website abruptly, you will also lose all inbound links and that could lead to a total disaster.

Conduct a 301 redirect mapping campaign so that you get your website’s traffic back. Execution of the 301 redirects is essential so that you don’t lose all your traffic. A major advantage of redirecting your website is that search engines will move all values of your inbound links from old urls to new ones.

You Need to noindex your Website

If you are in the process of working on a new web design, you definitely wouldn’t want Google to index it before you finalize it completely. Therefore it is critical that you noindex the website including all the web pages. You have a few options: if you have WordPress, check the box which says “Discourage search box from indexing this site”. You can also put “Disallow /” for blocking your robots.txt file. Any digital marketing company and elsewhere in the world should know all about SEO and web designing best practices to keep up with the latest trends of the industry.

Conduct an Inbound Link Analysis

It is very important that you should do a detailed inbound link analysis of your website before you go ahead with the website redesigning process. There are a myriad of tools available to help you in doing a detailed link analysis. You will be able to know the pages which contain the inbound links and also the sources from where you are getting all those links. In fact, there is a need to do an inbound link analysis of the website before and after the new web design.

Updating the Site Map

Avoid making the switch at once. Follow a phased approach in various steps starting with a small sub domain of the website. Once you have validated everything in that step, you can start moving the rest in baby steps, and ultimately transferring the entire website.

This definitely increases chances of success for the relaunch. You can do the transition all at once if you have a very big website and that will expedite the crawling process. After you launch the new website, it is very important that you add new

URLs to the existing XML map.

Make sure that you add the sitemap location to Search Console and to the robots.txt file as well. It is a critical step especially if the URL of the sitemap has changed with the newly launched website. Don’t forget to use ‘Fetch as Google’ option in Google Search Console and particularly the ‘Fetch and Render’ option to be sure that Google can read the new website properly.

Audit your Website

If you don’t address pending issues on the current website, but remain unattended, you will be left with problems which can create issues in future for the new website. Therefore it is critical that besides conducting a detailed website audit before the relaunch, you conduct a comprehensive audit after the relaunch as well.

This will ensure that your SEO strategy is all up-to-date. Don’t forget to take care of adding the relaunched website to all of your social media accounts. After relaunching you should make sure that all social media accounts link back to your main website. Any SMO Company and anywhere within the country also needs to follow this step for all such clients who are relaunching their websites.

Monitor your Rankings

It is highly recommended that you have a record of the rankings for keywords before and after the website redesigning process. You can monitor it with the help of various tools or even do it manually. What you are trying to do is to figure out major changes in the ranking, either positive or negative after the relaunch.

Take care not to panic in case you get to notice big fluctuations in the rankings and at the same time, avoid getting too excited at the drastic increase in rankings. Give it a couple of weeks and then start deciding on the strategy after giving it ample time. Avoid changing text of web pages drastically, unless you want to improve the rankings for some of them.

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Source by Amit Kumar

Impact of Mobile App Development on Education

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The kids today are extremely techno-savvy and they have an inbuilt grip to absorb things on mobile – be it a game or be it learning various operations without someone teaching them! They get more engaged to things that are taught digitally through an app rather than learning with the obsolete blackboard-pen method.

  • STUDENTS HAVE BECOME INDEPENDENT LEARNERS

Because of mobile apps, learning process is not just limited to classrooms or coaching classes. The impact of technology is such that people can gain knowledge just by sitting at home and Google out the queries that they have. Since the whole world is going digital, having a hand on mobile devices and applications is only going to be useful to them in future as it will be easy for them to adapt to new technologies with ease.

  • BROAD PERSPECTIVE

The old days of just limiting the knowledge to just text-books are gone long time back. They have the answers to all their curious questions almost at the tips of their fingers. They have broader perspective of technology and other things because they are virtually learning many things as per global standards.

  • EASY TO ENGAGE STUDENTS

Teaching these days is no longer limited to boring chalkboard method. With attractive mobile apps that convey knowledge in the most effective and non-boring manner, it becomes easy for teachers and parents to keep the students engaged into the study. Mobile apps have a huge impact in making special kids absorb things visually in certain cases where classroom grasping is not possible for them.

  • NEW LEARNING METHODS

Not just students but teachers have also found new learning methods because of mobile apps and browsers. They too can stay abreast with technology and convey things out-of-the-box by using advanced techniques like videos, social media and interesting images. There are many games and video applications available that can make education interesting for students and make

teacher’s job easier too.

  • THE FLIP SIDE

The flip side about the mobile app and technology inclination is that the value of teachers and connection with them has reduced. Students enrolled in online courses will not have the face-to- face learning experience. Another flip side is that it is very challenging these days for teachers to adapt to technology and keep pace with it all the time. This may dampen their job security. Integrating education with technology has a huge impact in the way information is passed on to the students and should be used to the best of its potential.

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Source by Cris Styris