Some people have 10+ plugins on their WordPress site, solely dedicated to improving their search engine optimization. On the other hand, there are people who rely on one or two comprehensive plugins. Regardless of which approach you prefer, it is essential that your plugins cover 5 basic aspects of search engine optimization. Here is a quick look at these areas and how plugins can help.
Until recently, this area was lacking in terms of available plugins. However, since Google announced that website speed would be a factor in their algorithm, a number of additional plugins have been released. There are a variety of different things that these plugins can do ranging from basic caching and minifying to database optimization and integrating cloud hosting. Unless your website has a lot of traffic and bulky pages, the increase is page speed will be minimal. This means that these types of plugins may not be necessary on smaller blogs until they have grown considerably.
2 . Link Control
The next area of SEO gets a huge amount of attention from plugin developers. It deals with your link structures, both in terms of basic navigation and more advanced in-page links. It can also deal with helping you manage which links are do follow or no follow. Some of the most popular plugins in this area include: SEO Smart Links, NoFollow Case by Case, SEO Friendly Images, and SEO Post Link.
3. Data for Search Engines
One of the most important areas to address is the data that is primarily used by search engines and spiders. This includes things like title tags, meta descriptions, and meta keywords. Basically, anything that will affect how search engines interpret your website. The reason that this kind of data is often overlooked by webmasters is because the average visitor will never know that it even exists, however that doesn’t mean that it isn’t important. Although you do get some control over this with the basic WordPress core, there are a variety of popular plugins that give you even more control. This is also where you should address your robot.txt file as well.
4. Spam and Security
You may not consider dealing with spam and security issues a part of search engine optimization, and to an extent your right. However, if your site goes down or gets infected with malware, then Google will drop you from it’s rankings as soon as it finds out. In terms of spam, the big concern should be comment spam. Not only can this detract link value from your website, but it can also make it appear unappealing to your visitors. On the side of security, there are a few plugins that deal with adding extra layers of protection to the WordPress core and well as ensure that your website is always backed up.
With the growing number of great WordPress SEO plugins available, it is impossible to pick out one or two that are better than the rest, however as long you make sure that these 5 areas of SEO have been addressed, you should have a website that is very well optimized, with very little effort.