One of the biggest potential drawbacks of most blogs is that once your post leaves the homepage, it may never be seen from again. There are a number of things that you can do such as create a “best of” post to guide new readers back to older posts, but that means that you aren’t sharing any new content, which for some blogs is it’s lifeblood. This means that you need to find ways to drive traffic to older posts, without detracting from your latest ones. Here is a quick look at 5 WordPress plugins that can get this taken care of with very little effort.
Traditional Related Posts Plugins
These plugins are designed to take up the least amount of space on your page, while still getting traffic for your older posts. All of these utilize basic text links to achieve this.
Yet Another Related Posts Plugin
At one point in time, it seemed like every day brought forth another related posts plugin. This aptly named plugin has proven to be a mainstay for people looking to at a short related posts section below their content or in their sidebar. It grabs posts that are within the same category as the one that your visitors are reading. It seems to have been around forever and is still regularly updated, so don’t worry about it going anywhere in the future.
Easy Random Posts and Easy Popular Posts
Both of these plugins are created by the same person and do the same basic thing. You simply install the plugin and add a quick line of code to your element and the plugin will take care of the rest. The only decision is whether or not you would prefer to show visitors random posts or the most popular posts. If you want to diversify where the traffic is headed, then the random posts plugin is probably your best bet because once a few posts get really popular, it can be difficult to knock them off the list.
Image Reliant Related Posts Plugins
As websites become more interactive it should not be surprising that more emphasis has been placed on creating a more visually appealing way to display previous posts. There are a number of different services that have created plugins for WordPress. While a growing number of these services are available, two of them tend to stand out from the rest.
LinkWithin was one of the first successful examples of adding images to your related posts plugins. It is important to note that instead of a plugin, you will get code for a widget that can be easily added to your WordPress website. You can also choose whether you want to highlight 3, 4, or 5 posts. It uses the thumbnail image that you tied to the post that was referenced. If there was no image, then a generic image will be added automatically.
OutBrain is a more recent option that operates under the same basic parameters as LinkWithin. There are several unique benefits to OutBrain. The first is that you can raise money for charity by including sponsored ads in your listings. In most cases, this will only be a link to one article, so you will still be able to promote your own internal content as well. The second benefit is the information that will be gathered. You will see the click thru rate for each article, most clicked articles, and much more.