Tips for Monetizing Your WordPress Blog


There's no doubt that the ease of use characteristic of the WordPress platform is a big part of what makes it so popular. For those who make their money online, it offers a powerful content management system that can become the heart of a monetized webpage. If you're interested in monetizing your own blog, it starts with running advertising programs. To make these programs work, you'll have to consider where the advertisements are placed on the page and how you manage them. You'll also have to make sure that your blog has enough traffic to be a worthy advertising venue for your clients.

Setting Up the Ads

WordPress is among the web technologies that have a lot of independently-developed enhancements available for them. Where WordPress is concerned, these are mostly themes. These themes allow you to have a professionally-designed site without the hassles of programming it yourself. Among the features offered with many of these themes is the ability to manage advertisements from a user interface panel. Most ofen, the theme will have a space set aside on the page-or a couple of spaces-where these advertisements can be located. The theme designers are generally very good at making sure they pick the most strategic areas of the page for the advertisements. When you're out selling ads on your site, make sure you specify the size of the ads, the frequency with which they'll appear on your page and the amount of traffic your site gets.

If your advertisers are designing their own ads, make sure they're aware of the dimensions of the space available. There are some advertisers who will have readymade advertisements already, and you'll simply insert these in the appropriate place on your page. Activating, rotating and deactivating advertisements can be done from the administration panel on most of the good themes.

Increasing Traffic to Your Blog

Increasing traffic to your WordPress blog starts with making sure that your blog is search engine friendly. If you've purchased a professional theme, you can generally be certain that the theme is authored according to current web standards. Make sure that you have any additional features that might help with search engine optimization efforts activated on the theme. These include breadcrumb links and, in the best themes, keywords and meta tags that are altered right from the administration panel rather than the code.

You'll also want to consider using keywords effectively in your copy. For example, if you have a blog that's about computer repair, make sure you actually use the words "computer repair" within the text of your blogs, as well as the headings, so that the search engines know what you're talking about. Beyond that, making your site attractive to search engines and surfers is actually quite fun. It challenges you to create a useful resource that people can learn from, participate in and enjoy. In this way, WordPress encourages the best of the web, even on sites that are primarily commercial.


Source by Michael Jackness

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